How to Develop Customer Inspired Ideas


Workshop Goals

  • Understand the basics of human-centred design
  • Recognise the process and steps to move from customer feedback to customer-inspired ideas
  • Move ideas from being purely customer-inspired to being also business-led and technology enabled
  • Learn by doing - translate customer feedback into actionable ideas


  • Welcome and introduction round
  • Workshop context:
    • What is human-centred design?
    • Why do we need to empathise with customers?
    • Why now?
  • What are customer-inspired ideas?
  • How do you transform customer-inspired ideas to also consider the business context in which they need to be implemented in?
  • How do you prioritise new and old ideas according to business feasibility, viability and customer desirability?

Workshop Length

This is a 1/2 day group workshop with course materials and a toolkit to take away at the end of the workshop.


$4,850 (plus GST) for up to 10 attendees
Price includes all workshop materials and toolkit to take home.