Whilst Customer Journey Mapping is a powerful way to improve your customer's experience, the larger benefits are more wide-reaching in terms of your overall business strategy. The comprehensive information gained from the mapping process can provide valuable insights into the reasons why customers engage with your business and this can be used to gain a competitive edge.
Find out how Adam Richardson, the author of Innovation X: Why a Company's Toughest Problem are its Greatest Advantage, uses Customer Journey Mapping to engage customers and help businesses rise to the top of their industry.
"...if you are willing to be open-minded and unconventional, you could uncover unique insights for competitive advantage throughout your customers’ full journey."
Does your business want the competitive edge?