Employee Experience Strategy

Everyone who touches your brand is a potential ambassador for you. But getting insight into the recruitment process is hard: those who are going through it have a vested interest in saying all the right things. Staff who went through it have a biased experience – it got them hired!

Proto works with those responsible for recruitment to design and map the most effective, considerate process. With our experience from hundreds of companies, we share best practice and help you think about what your candidates take away. We bring the breadth of research and design skills to create the ultimate recruitment experience that meets the emotional and intellectual needs of your stand-out candidate.

Proto helps you woo people with the capacity for extraordinary performance and showcase who you really are.

Staff onboarding is challenging. Information needs to be communicated quickly; culture needs to be communicated even faster.

Proto designs onboarding experiences that your current staff and employees can be proud of: THIS is our organisation. THIS is how we do things round here. THIS is what you're joining.

By journey mapping current and ideal employee experience, by shadowing onboarders and by interviewing great performers, we combine a strategic understanding of the organisation's objectives with our human-centred insight.

Proto crafts an experience for your new starters that brings them effortlessly into your business - and sets them up with the tools to succeed.

Staff who are building their careers already have their hands on your IP. Some of them are headed out on their own, to make the next Uber, Lemonade or Tinder.

Wouldn't it be worth your while identifying what would make them swipe right for you?

eNPS surveys gather the experience benchmark. The art is in addressing areas of discomfort and maximising the strengths.

Proto's activation workshops with established staff are heavily outcome-focused. By unpacking what high performers want for people like them, and by designing a service blueprint that truly delivers, we ensure the employee experience is irresistible.

That builds reputation and fuels attraction and recruitment.

What's not to fall in love with?

Every company has its superstars.

But how do you harness those who stand out for all the right reasons? How do you bottle their expertise and share it? How do you empower them on a day-to-day basis and nurture them through the talent pipeline?

Proto works with your top-percentile operators to capture the ideal customer interaction. We create scripts, videos and training materials that enable the Best to train the Rest. We work with teams of specialist HR experts to develop a career track that Motivates, Maximises and Mentors.

Above everything else, we design career experiences that recognise excellent employees. Because one day, they could be the new CEO.

For Alinta, we designed a program of works that unpacked domestic and international staff experience. We listened in on calls in the callcentre, interviewed staff and senior stakeholders, shadowed the onboarding process and embedded ourselves in the eNPS for almost 600 employees.

From this wealth of lived and reported data, we were able to map the current staff journey and build an ideal pathway. We recommended adjustments to the attraction experience, building greater consistency across communications. Aligning this with the recruitment stage, we were able to help bring forward the key strengths of the organisation for candidates and offer something of value for everyone involved.

Understanding the staff in this depth, we created Employee Personas. These helped to focus the vast number of initiatives possible into a targeted, resourced and feasible plan of action – addressing key employee types one by one in order of need. Actionable project plans were created for internal change champions to take on and make live.

Proto was extremely proud of their involvement with Alinta and thanks them (and their staff) for the experience.