Listening to the Voice of the Customer
In order to give uno's customers a home loan experience that assuaged all their doubts and instilled confidence, we first had to find out where they were being let down by other financial providers.
As part of our "outside-in" approach to CX design, we understand the vital importance of listing to the voice of the customer.
In order to collect the essential customer verbatim that are the building blocks of any human-centered CX program, we conducted in-depth customer interviews, competitor reviews, and Net Promoter Score analysis (NPS) with uno clients as they navigated their end-to-end customer journey.