Your practice
Every empty chair has a cost.
Find yours.
Three minutes, your numbers, no email needed. See what your empty chair time is worth, and what you'd need to change to reach your goal.
Sound familiar?
You're busy. The book still isn't full.
You've got the dentistry. You've got a good team. You've got the chairs. And one of them is still half empty on a Tuesday.
Every month someone offers a fix. More ads. A new website. A coaching program. They all sound good. None of them can tell you what it's worth.
So you do what any sensible owner does. You wait, or you guess. Either way, the chairs stay empty.
Doing nothing is a decision. It has a price.
Why it keeps happening
Your dentistry is precise. Your growth advice isn't.
You work to a fraction of a millimetre. The advice you get on growing the practice is a guess: an agency selling clicks, a consultant selling theory, a coach selling motivation. None of them can show you the number.
So the money goes where the pitch is best, not where the problem is.
Most advisers have never run a dental practice. We bought one.
Two decades researching why customers choose, stay and leave. Then, to test it all first, we bought our own dental practice to transform theory into practice with our own money, not someone else's. Every idea gets run in our own practice before it reaches yours. Revenue is up 40% in 12 months.
What owning a practice taught us
- 01
The overdue list gets printed. Nobody has time to call it.
- 02
Treatment explained out loud is treatment forgotten.
- 03
Owners have twenty ideas and no way to know which three matter.
- 04
New systems only work when the team actually uses them.
Guesswork, extracted.
Your numbers
So what is it costing you?
Three minutes. Your chairs, your hours, your targets. No email needed, and no benchmarks: every number is yours.
- 1Your chairs
- 2
- 3
1ABookable times, each chair
Bookable time, not door-open time. Leave out lunch and admin time.
Chair 1: 40 bookable hours a week
1BHow full is each chair in a typical week?
Think of a typical week, not your best or worst.
About 12 empty hours, or 24 free slots a week
About 12 empty hours, or 24 free slots a week
1CWhat a chair hour is worth (collections)
Our starting assumption. Change it to match your practice.
1DMix of work
Share of booked chair time, in a typical week. Drag left for more higher-value work.
Check against your real numbers Your actual monthly collections (optional)
Fair questions
You're right to be careful.
Four doubts, answered before you ask.
I've been burnt before.
Of course you have. Advice that can't show its working is easy to sell and hard to judge. We measure before we recommend and every recommendation comes with a number. And you can start with the $199 Snapshot before you commit to anything bigger. It's credited to your first month if you join within 30 days.
That's only one practice.
It would be, if Nest were the evidence. It isn't. The patterns come from 200+ customer projects, 100,000+ customers and 5,000+ dental reviews from 50+ practices. Nest shows the routines can be run by a real team in a busy week. And your plan is built from your numbers, not ours.
$1,000 a month is real money.
It is. So do the sum first. At the $700 an hour higher-value rate, $1,000 is about 90 minutes a month. That's your break-even: 90 minutes of extra higher-value work and the program has paid for itself. The calculator shows how many of your chair hours are empty. The Growth Program is $1,000 a month, with a 3-month minimum. After that, you can cancel at the end of any quarter with 30 days' notice.
We also offer a money-back guarantee. If you're not happy after 30 days, we refund the money. We leave you to it.
My team's already stretched.
That's why there are only three priorities a quarter. We start one routine at a time, about one every two weeks, in playbooks written to fit a full book. There's a weekly group coaching call and we're on tap between calls whenever a question comes up.
Proven at Nest Dental, St Leonards
Run in a real practice, by a real team.
Every playbook is run and tested in a working dental practice before it reaches yours. We don't claim this proves it works everywhere. It proves these routines can be run in a busy practice, with a real team and a full working week.
Revenue and team figures are whole-program results at Nest, not credited to any single change.
Who's behind it
Two decades studying customers. A year running our own dental practice.
Damian Kernahan, Founder
- Foster's, New York, Y&R
- Why people choose one brand over another, and what advertising can't fix.
- Proto Partners, 18 years
- How to research customers and redesign a service end to end. 200+ projects, 100,000+ customers.
- Nest Dental, St Leonards
- What it takes inside a real practice, with a real team.
We've sat on both sides of the chair.
Want us to do the sum for you?
The Snapshot Assessment does it for you: your numbers, your Google reviews and Practice Intelligence, and the three things to fix first.
30 minutes · Results in 5 days · $199
Take the AssessmentCheckout link coming soon
Your $199 comes off your first month if you join the Growth Program within 30 days. No access to your systems needed.